Group lessons are a great way to WOW the families in your studio. Not only do they bring the "social element" to piano lessons, they also allow students the opportunity to perform and play in an ensemble.
And let's not forget that happy families bring in extra income. Parents will be thrilled with "extras" you offer and they'll probably tell their friends!
BUT how do you add group lessons without it disrupting your life? I've got you covered! Here are 3 simple ways to add this feature to your studio. (And it doesn't have to cost money!)
1. Offer a group lesson as a makeup.
This is just a no-brainer and pretty easy to pull off. Once or twice a semester, hold a group class for anyone who missed a lesson. Have games along with a performance time.
Parents will feel like they got their money's worth and your students will have a blast!
2. Offer a group lesson as a "bonus" feature.
Once or twice a semester, invite ALL your students to a group lesson. Make sure you have a fun theme, games, and maybe even a little music craft. If you're feeling generous, you could even offer pizza!
How do you pay for this? Many teachers include the cost in their registration fee. Others charge a small fee for students to attend.
3. Offer a COMBINATION of private and group lessons.
YES - you read that correctly. Offer group AND private lessons.
I'll be honest...I never even thought of this as an option until Sara and I created Group Lessons 101. Two of our guests teach a mixture of private and group lessons each month - and they're having HUGE success!
Best of all? They're doing it WITHOUT multiple keyboards.
It's definitely an option for ANY piano teacher!
Last year was my first Christmas Camp and it was a huge success. Students registered right away and quite frankly, it was exciting!
What was my secret?
By the time I sent parents information about the camp, they already knew all about it. Yep! I had spent a couple weeks telling students all about camp BEFORE I asked parents to sign up.
Sounds too easy, right? Wrong!
Let's take a look at the entertainment industry.
The latest Smurf movie just hit theaters, but they've been marketing it for weeks - if not months. Everywhere you look there are trailers, commercials, toys - and right now, McDonald's even has them on their website!
You get the point....moviemakers don't release a movie on a Friday night and expect you to show up. No! They get you excited. They tell you how great it's going to be!
They make you feel like you're going to lose out if you miss it.
Piano camps are no different.
Easy Ways to Get Students Excited
Here are some simple ways that you can "play up" your camp before you send out those registration forms!
Timing is Everything
Remember - the key is doing this BEFORE you ask parents to register. It's the most simple, effective, and inexpensive marketing you can do. And best of all - it really works!!
Haven't Started Planning Yet?
There's STILL time to plan a camp even if you haven't started! Here's a blog post to help you get set up in no time!
Registration is Open!
Group Lessons 101 features 7 guests who teach you how to plan, market, and instruct group lessons of all kinds.
If you want to earn extra money this summer, this webinar includes free resources to make camp planning easier than you ever dreamed!
Click here to see why this is our most popular webinar!
Hi there! I'm Tracy Selle. A Christian wife, mom, and author of 101 Piano Practice Tips. I'm also a piano teacher and founder of Upbeat Piano Teachers.