Here's a question that often comes up in Online Lesson Academy: Do you charge less for online lessons? (Not make-up lessons, but students who are 100% online students.)
It always makes me smile because my online students actually pay MORE than my in-person students. Gasp! MORE? Yes - they really do!
I'll give you the nitty gritty details on that in a minute....but first....
SHORT ANSWER - DON'T CHARGE LESS
Many teachers feel a little.....guilty about online lessons and want to charge less. I'll be honest, I don't get it.
Here are the facts:
WHY YOU CAN CHARGE MORE
Online lessons allow you to teach students who live absolutely anywhere. You have a lot more freedom when it comes to pricing.
When we lived in the Dallas area, my rates were higher. After we moved to a smaller city, I needed to lower my price, but I kept my Dallas students at the same rate. Even though they transitioned to online lessons.
If you want to build your studio (and your income!) you can do the same thing by adding online students who live outside of your area.
It's a great solution for teachers who live in small towns. You're able to teach students who live anywhere in the world - and yes, you can charge a higher rate.
HOW I STARTED WITH ONLINE LESSONS
When my family decided to move, I was faced with a big decision: try online lessons or lose my entire studio.
Believe it or not, I let my fears get the best of me - and I told all my families to find a new teacher. Yep! I really did!
But then, as our move date got closer, reality hit. I didn't want to lose my students. We'd invested SO much time together. Fortunately, I decided to get brave and go for it!
Thank goodness I did!! YOU CAN DO THIS TOO!
TEACHING ONLINE LESSONS
Do you want to add this option to your studio, but find yourself hesitating? You're not alone!
Lots of teachers are worried about technology. Or lack confidence with all the equipment. Or they're afraid they won't know how to troubleshoot. That's the very reason Sara Campbell and I created Teaching Online Lessons. (Click here to access our Valentine's Day Sale!)
Once you register, you'll be invited to join our Facebook Mastermind group. We're there for you with any questions you might have.
You'll be up and going in no time!
At some point - we all need more income.
Just a few years ago, I was in this situation. Within a very short span of time, our dog had expensive (!) medical problems, my husband took a significant pay cut, and my son was diagnosed with Type 1 Diabetes. It was completely overwhelming.
While I was grateful that our dog made it through, my husband didn't lose his job, and our son was still alive, it was absolutely one of the hardest times in my life. Both emotionally and financially.
I remember one day, finishing up a piano lesson, and feeling good that something was going right. My students were doing fantastic and it felt like I was making a difference in their lives. Plus - I was having fun!
At that very moment that I decided I needed to transition from "hobby to career." Seriously - I remember actually making a decision. I just "decided" and then I got to work.
You can do it too!
I know it's only January, but NOW is the time to start crafting a plan if you want to earn more money this summer.
Here are 4 things you can do to UP your income:
1. Start a referral policy
When I needed to get more money, the first thing I did was enlist the help of my current families by offering a referral credit.
But there was a twist.
Parents are busy. They won't hurry to pass your name around unless you give them a really, REALLY great incentive.
This blog post details exactly how I made a referral policy work for me. Try it. You have nothing to lose.
2. Offer summer Camps
Parents want their kids to do fun activities during the summer. Why not offer a piano camp? It's fun AND educational.
Better yet - If you offer a MUSIC camp instead of a piano camp, your students could bring a friend and you could really UP your profit. (Some of those kids might have so much fun that they actually register for piano lessons.)
Check out this post and this post for tips on how to have a successful summer camp. (And of course this is a wonderful resource!)
3. Teach online lessons
You probably know that online lessons are great for make-ups, but they're also a fantastic way to build your studio.
With the power of the internet, you can literally teach students across the globe!
One warning - Don't fall into that trap of thinking you should charge less money for online lessons. Why would you? You still have the same qualifications, lessons are the same amount of time, and you're teaching the same material. Don't lower your rate. In fact.....
You might consider charging a higher rate. That's what I'm doing right now. Yep, my Skype-only students actually pay MORE.
Why? When I lived in Dallas, my rates were higher. After we moved to a smaller city, I needed to lower my lesson fees, but I kept my Dallas students at the same rate even though they transitioned to online lessons.
Online lessons could certainly be a game-changer if you need more money. Definitely consider this option if you want to build your business.
(If you're uncomfortable with this, Teaching Online Lessons will get you up and going in no time!)
4. Consider adding Lab time
Piano labs are a win for everyone. YOU earn extra money, while your students get more learning time.
All too often, teachers rule out piano labs because they worry it'll cost too much to implement. That's not the case at all!
The truth is that labs can add extra income - with no extra time or expense on your part. Learn all about here.
BoNUS IDEA - CONSIDER TEACHING PRESCHOOLERS
Adding preschoolers is a great way to UP your income - both now AND in the future. Remember, if you are successful with those young kids, you can move them right into your piano studio. And hopefully keep them for years to come!
If you're serious about making more income in 2019, I hope these ideas help you out. Remember - NOW is the time to start making plans. Summer will be here before you know it!
Catch our Valentine's Day sale now!
Confession: When I was first presented the opportunity to teach online piano lessons - I said no.
And I almost lost my entire studio because of it.
Here's what happened. My husband got a job in another city and suddenly I was faced with a choice. I could start doing online lessons or lose all my students.
My first instinct was to say no to online teaching and that's exactly what I did. Truthfully, I was scared to death and felt really clueless in this area, so yes - I told all of my families to find a new teacher.
But as our move date got closer, I had second thoughts. My heart was so sad at losing those students - I'd spent YEARS teaching many of them.
So....I got brave. I decided to step out of my comfort zone and figure out how to teach online lessons.
I did it and you can too! (How? Check out the Upbeat Online Lesson Academy.)
Here are 7 reasons to consider adding this option to your studio:
1. Bad weather days.
We all have them at some point. Some areas get pounded with snow, many locations have tornadoes, while other places shut down with a heavy rain. Online lessons are a great solution to bad weather days.
2. Your student is sick.
We've all had students who have a little cold or a slight fever, but they still FEEL okay.
This is the perfect time to teach an online lesson! Kids don't bring germs into your studio AND they still get their lesson in.
(When students are simply too ill for a lesson, video lessons can be a great alternative to watch when your student feels better.)
3. Your student's sibling or parent is sick.
Ever had a cancellation because your student's mom is sick and can't drive? Or maybe your student has a brother who's ill and the parent has to stay home? Online lessons to the rescue!
4. You're sick.
What about those days that YOU'RE a little under the weather? Perhaps you FEEL okay, but don't want to risk getting your students sick. Online lessons are a great solution.
5. Your student's family has a conflict.
We've all had families with 2 kids who need to be in 2 different places at the same time!
This is the case with one of my current families. The mom absolutely loves being able to leave my student at home for her online lesson while the mom takes her other child to soccer practice!
Convenience is a big plus for many parents.
6. Your student moves.
People are transferred all the time. When your student moves to another state, you'll be grateful you can offer this option! I know I was.
7. You want more income.
If you need more money and you live in a small town, online teaching could be the perfect solution. It's a smart way to build your studio!
Bonus Reason - Your own child is sick.
When my son was younger, there were many times that he got sick and I had to cancel lessons. If I'd known how to do online lessons then, I would have saved myself a lot of time and money.
Registration is NOW OPEN for Online Lesson Academy!
Sara Campbell and I are SO excited about this coaching group because we're offering more than just action steps. Our goal is to give you real help and accountability. We'll make sure that you AND your families feel equipped to have successful online lessons!
In the Online Lesson Academy, you'll learn everything you need to succeed in this area: equipment, set-up, policies, teaching tips - we’re going to cover it ALL. We’re also including plenty of templates for you AND your parents.
Our goal is to make adding online lessons easier than you ever dreamed.
Register now - Registration closes soon! We'd love to have you join us!
Hi there! I'm Tracy Selle. A Christian wife, mom, and author of 101 Piano Practice Tips. I'm also a piano teacher and founder of Upbeat Piano Teachers.