Should You Charge LESS for Online Lessons?

Here's a question that often comes up in Online Lesson Academy: Do you charge less for online lessons? (Not make-up lessons, but students who are 100% online students.)

It always makes me smile because my online students actually pay MORE than my in-person students. Gasp! MORE? Yes - they really do!

I'll give you the nitty gritty details on that in a minute....but first....

SHORT ANSWER - DON'T CHARGE LESS

Many teachers feel a little.....guilty about online lessons and want to charge less. I'll be honest, I don't get it. 

Here are the facts:

• Your qualifications haven't changed.
• Lessons are the same length of time.
• You're teaching the same material.
• You're providing a convenience for the family, since there's no travel to your studio.
• You have to be more organized. (You can't simply flip through your student's book to look at past assignments.)

There's no reason to charge less, so don't sell yourself short. Keep the same rate.

Unless....

WHY YOU CAN CHARGE MORE

Online lessons allow you to teach students who live absolutely anywhere. You have a lot more freedom when it comes to pricing.

When we lived in the Dallas area, my rates were higher. After we moved to a smaller city, I needed to lower my price, but I kept my Dallas students at the same rate. Even though they transitioned to online lessons. 

If you want to build your studio (and your income!) you can do the same thing by adding online students who live outside of your area.

It's a great solution for teachers who live in small towns. You're able to teach students who live anywhere in the world - and yes, you can charge a higher rate.

HOW I STARTED WITH ONLINE LESSONS

​When my family decided to move, I was faced with a big decision: try online lessons or lose my entire studio.

Believe it or not, I let my fears get the best of me - and I told all my families to find a new teacher. Yep! I really did!

But then, as our move date got closer, reality hit. I didn't want to lose my students. We'd invested SO much time together. Fortunately, I decided to get brave and go for it!

Thank goodness I did!! YOU CAN DO THIS TOO!

TEACHING ONLINE LESSONS

​Do you want to add this option to your studio, but find yourself hesitating? You're not alone!

Lots of teachers are worried about technology. Or lack confidence with all the equipment. Or they're afraid  they won't know how to troubleshoot. That's the very reason Sara Campbell and I created Teaching Online Lessons. (Click here to access our Valentine's Day Sale!)

Once you register, you'll be invited to join our Facebook Mastermind group. We're there for you with any questions you might have.

You'll be up and going in no time!